# Global Surfing Brand Powers High Performance With RetailNext

Global surfing brand, Hurley, shares how it increased its conversion by 5% after switching from another retail analytics solution to RetailNext to drive reliable and accurate traffic counts to improve business performance and results.

#### Conversion-rate increase (22%→27%)

Hurley

#### Stores in North America

Hurley

Founded in Huntington Beach in 1999, Hurley grew from its surf roots into a global youth-culture brand built on empowering the next generation, partnering with leading surfers, skateboarders, and musicians along the way. Today the brand operates 38 stores in North America — concentrated in Hawaii, California, Texas, and Florida — with plans to expand.

### The Challenge

Hurley had previously installed another retail-analytics solution that failed to provide a layered, contextual understanding of the in-store experience. The result was inaccurate traffic counts and conversion rates, wasted labor hours from incorrect traffic forecasts, a lack of comprehensive data about shopper journeys, and insufficient support after deployment.

### The Solution

On the recommendation of other retailers, Hurley selected RetailNext to replace its existing traffic solution, citing accuracy, real-time data, verifiability, actionable insight, and a strong support model. The Aurora® all-in-one IoT sensor detects people ten times per second for maximum tracking accuracy, every sensor is manually audited post-install against HD video, and integrating POS systems with traffic counts let Hurley schedule staff strategically and operate more efficiently.

### The Results

With accurate traffic and conversion data and a partner that supported the rollout, Hurley increased conversion by 5 percentage points and gained the reliable, real-time view of in-store behavior it needed to schedule labor effectively and deliver a better shopping experience across its fleet.

## Get the Full Case Study.

See the complete challenge, solution, and results — including implementation detail and Hurley's key takeaways.

[Download the case study (PDF)](/content/hubfs/Case%20Studies/Case_Study_Global_Surfing_Brand_Powers_High_Performance_With_RetailNex.pdf?hsLang=en/index.html)